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The visual stimulation blended with audio input from a video creates an experience for the viewer, right in their inbox. Readers grow blind to stale paragraphs and they hold a lower level of impact simply due to volume. Plain text doesn’t always achieve the same results. Adding embedded videos into your email marketing campaigns engages your subscribers in a unique way and increases conversion rates. You’re already emailing your list, or you should be. Feature successful case studies and testimonials to boost their trust in you and your brand.Īll of these touchpoints along your sales funnel can be accomplished in other formats but video is by far the most dynamic! B2B Video Marketing via Email Highlight your positive company culture and compelling brand story videos to slide into the “know” category. Showcase high-quality product promos to grow your likeability. Even if your customer journey is unique to you, the core concepts are the same:Ĭreate engaging explainer videos to increase brand awareness. Wherever your customer is, whatever they want to see, that’s where you need to be and what you need to provide! And today, that’s video content! Videos Propel Customers Through Your Sales FunnelĬreating video content that appeals to your ideal customer at every stage of their customer journey propels them deeper into your sales funnel. Long-form video content can be easily trimmed and recycled for sharing in bite-sized nuggets in more engaging and entertainment driven ways for TikTok and Instagram Reels. Educate and provide value, leverage testimonials, and even convert eyeballs into sales with strategic video content. You can engage your ideal customer on multiple social media platforms, such as Instagram, Facebook, YouTube, and even LinkedIn.
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Video is also a highly versatile marketing tool. That same percentage reports that video is also brilliantly effective for lead generation! Hubspot say 86% of businesses already leverage video marketing as a key marketing tool, that’s more than 20% higher than just six short years ago. The story is the same for B2B brands everywhere. Did you know that according to Mushroom Networks more than 60 billion hours of video content is viewed each month and 100 hours of content is uploaded every minute? Billions of people are actively seeking and creating video content! With over three billion searches a month, YouTube isn’t just for cats and fail videos anymore. Platforms like TikTok, Instagram, and YouTube showcase just how desirable video content is to consumers and businesses alike. In both short-form and long-form, video proves again and again that it is the king of digital content. 5.2 Related Video Content Isn’t Just “On The Rise” - It’s at the Top